Let’s carry on where we left off from Part 1 way back Sept 2018.
There I was going for a stroll in my local park, as the doctor suggested, and I found this strange lump on my back by the incision of my operation, around the size of a big fat juicy orange.
Long story short, it turned out I had Cerebro Spinal Fluid Leak. Now if you know anything about CSF, you will understand it’s a medical condition in which the fluid surrounding the human brain and spinal cord leaks out of the surrounding protective dural sac. As to the cause, well of course my surgeon said it was nothing to do with the operation he had performed only a few weeks ago. Hmmm I wonder?
The side effects of this leak were of course that it made me feel most unwell. Crashing headache. Feeling sick and giddy. Not nice at all, and potentially very dangerous indeed.
So in short order I was back in hospital again. Only this time not for 5 days but 10 days. I went under the surgeons knife to enable them to micro stitch repair the dura where the fluid was leaking from. I remember seeing an MRI scan of my back at the time, and you could quite clearly see the fluid spraying out. It was quite beautiful by a bit scary.
The operation was successful, but it was crucial for me to lay flat on my back for the best part of 10 days. Have you ever tried laying still for that long. It ain’t easy let me tell you. Especially with drips and a damn catheter. I think I hated the catheter more than the operation.
So, what does one do when one cant move for 10 days? How does one amuse oneself? Well the simple answer is, I took to listening to audio books on Audible, my little DAB radio and podcasts. I’d never really listened to podcasts before, but suddenly I was hooked and listening to John Lee Dumas’s Entrepreneur on Fire (EOF), The Tim Ferris Show, Gary Vaynerchuck and The James Altucher Show. For hour after hour I would listen to great guests being interviewed by brilliant, intelligent hosts, across every subject you could imagine. Business, entrepreneurship, music, sport. You name it, there was a podcast and peak performing guest to listen and learn from. Guest from every facet of life at the top of their game.
The truth is that although I was often in incredible pain following the two back surgeries in quick succession, the days flew by. When I wasn’t being attended to by the wonderful medical staff at the National Neurological Hospital in Queens Square, London, I was keeping myself amused listening to the most wonderful guests being brilliantly interviewed by top hosts.
”I was totally hooked. This was way better than anything I’d entertained myself with previously. Why? Well I could listen to topics that fascinated me, at a time and place of my choosing, whilst being entertained and educated for free. Whats not to like?”
Looking back,I’m not really sure when I first had the idea to create my own podcast, but looking back I can see I left hospital on 18th April 2017, was already in touch with who turned out to be my mentor Mark Asquith, a few days later. I knew I had the bug, and I knew that I wanted to create my own podcast but how and what, I had no clue.
After some digging I found that John Lee Dumas had a business partner here in Sheffield (that’s up North, UK), and I was soon signed up being mentored by Mark Asquith. Mark is a podcaster himself as well CEO and Co Founder of Rebel Base Media a UK based podcast company. I knew he had to be smart to be a business partner of John Lee Dumas, and I wasn’t disappointed.
Now originally, when I decided I wanted to be a podcaster, the Your London Legacy concept was not even blip on the horizon. I had this idea in my head that I would create something that would support my Insurance Claims Business The Claims Desk Something that would be of interest to the property insurance market and potentially drive clients to my business. And I pursued this idea for several weeks but could never really get to grips with it. It then dawned on me why. I found it so dull and boring. You see I’ve been dealing with property claims for best part of 30 years, and whilst it was my bread and butter and has given me a decent life style, ultimately insurance claims was not my passion.
”When I came clean and with some embarrassment told Mark I didn’t like the ideas we’d been discussing for 6 weeks, guess what he said. He said ‘that’s cool. That’s probably the best decision you’ll ever make in your podcasting career’. And of course we was 100% correct.”
You see, you have to be totally passionate about your podcast topic each and every day, because, setting up and hosting a podcast, whilst a huge amount of fun is a lot of hard work and you have to be dedicated.
After tossing some ideas around I concluded that although insurance can be dull, meeting and interviewing new and different people – something Id been doing all my working life – was something I really enjoyed, and was pretty good at.
”I also knew that I loved London, where I’ve lived and worked all my life. And I also knew that Londoners are an incredibly diverse people, with wonderful stories to tell, that don’t always get to be heard.”
And so the concept of Your London Legacy was born.
But an idea is just the start of the journey. There are so many moving parts to creating a podcast. There’s the branding and imagery . Then there’s all the technology from the website creation, audio editing, getting it out to all the major podcast platforms. There the marketing of the podcast so it can be easily found enjoyed and shared. And of course, there’s the guests. We have to research each guest to ensure they are a good fit for the show. Invite the guest. Arrange to meet with them at a suitable location, and of course to actually conduct a relaxed interesting and fun interview.
It’s a whole pile of work and because I’ve committed to release a new guest every Monday, it’s a never ending task.
And don’t forget, I knew nothing about the mechanics of any of this until I dug in and actually got my hand dirty back in 2017.
So here I am today. 8 months on from our launch and 40 brilliant guests later. Its been tough but I would not swop the experience for anything in the world.
”I’ve met some of the most brilliant, inspirational and fun guests I could ever have imagined and been helped and supported along the way by so many wonderful people.”
From Thames Mudlarker Jason Sandy, to Lal Hardy, one the finest tattooist in the UK. From Ray Gelato and Phil Ryan, two of the countries best musicians, to Jamala Osman, possibly the most inspiring young lady I’ve ever met. From Master Chef finalists Billy and Jack to
Ksenia Zemtsova creator of the biggest arts festival in London. Julia Fullerton Batten and Edo Zollo – two very different but utterly brilliant award winning photographers. To John Durkin leader in the field of PTSD recovery. I want to name check each and every one of my guests as they are all exceptional.
”But that is the whole point about Your London Legacy. I want to bring the very best London has to offer right to your listening device and however you get your podcasts.”
I want to thank each and every one of my guests who have made the last 8 months a sheer delight. I’ve learned so much from them all and so much about myself in the process too.
Finally I want thank everyone who has take a chance on Your London Legacy and listened to even a few minutes of one episode. Thank you. You are part of a growing audience not just of Your London Legacy, but also the expanding world of podcast listeners.
”I can tell you we have listeners right across the globe, from London to the States, New Zealand, Finland and Russia. It completely blows me away.”
The feed back has been brilliant and I can tell you that we have some wonderful guests lined up for you in the coming weeks.
Its all about engagement and while you are at it please please subscribe to the show wherever you listen. That is the best way to show your love.
”I’m Steve Lazarus and This is Your London Legacy”